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Azadi Ka Amrit Mahotsav


• RashtraGaan: Record a video singing National Anthem!

• Proposed activities for Amrit Mahotsav on behalf of WCD

Amrit Mahotsav

  • A Government of India initiative to celebrate and commemorate 75 years of India and its glorious history, people, culture and achievements.
  • It is dedicated to the people of India for their contribution in India’s evolutionary journey and their power and potential to achieve India 2.0, fueled by the spirit of Atmanirbhar Bharat.
  • It is an embodiment of all that is progressive about India’s socio-cultural, political and economic identity.
  • It commenced on 12th March 2021 which started a 75-week countdown to our 75th anniversary of Independence and will end post a year on 15th August 2023.

WCD’s Broad role and central themes for proposed activities

  • The broad mandate of the Ministry is to work towards ensuring holistic development of women and children.
  • To commemorate the monumental occasion of India’s 75 years’ independence, MoWCD plans to host a set of activities and events which align with the larger vision of the Ministry.
  • The events will focus on themes such as:
    • Health & Well-being
    • Women empowerment
    • Women and child protection and safety
    • Child Rights
    • Gender sensitization
  • MoWCD recognizes that women and children are key contributors to creating Atmanirbhar Bharat.

Iconic Event by the Ministry of WCD

  1. The Ministry of WCD is setting up 21 research chairs by UGC and Department of Biotechnology to commemorate the prolific Indian women of their respective field of work and to promote education among women through scholarships for higher education, such as:
    • Scientists
    • Administrators
    • Artists
    • Social Reformers
  2. Launch of POSHAN Maah under Mission POSHAN 2.0 by the Honb’l Minister of WCD, at Kevadia, Gujarat shall include the campaign for fortified rice and millets for improving nutrition level and control of Anemia.
August: Walking down the path of freedom
Date of Celebration Day of Celebration Proposed Activities Responsibility
Aug-15 Independence Day Registration on Rashtriyagaan.in. Mandatory for AWW, AWH and WCD ministry staff in all affiliated institutions and autonomous bodies such as (Child Care Institutions (CCI’s), Mahila Shakti Kendra, One Stop Centers (OCS), etc. All personnel's working in the ministry/ all institutions/ Autonomous bodies of the ministry registration to be completed before 15th August 2021
Aug-29 National Sports Day District Level: Celebration of National Sports day by conducting sports/athletic competitions at District Level. The event will be organised in a local district stadium and the winner will get prizes and a chance to try out for state and national camps. DM, DPO, CDPO, District Probation Officer, District Sports Officer, Nehru Yuva Kendra, Special Adolescent Girl Scheme
Aug- 31 Announcement for roll out of POSHAN Maah National Conference on the roll out of POSHAN Maah by the Honb’l Minister of WCD at Kevadia, Gujarat. Launch of POSHAN Maah shall include the campaign for fortified rice and millets for improving nutrition level and control of Anemia. These activities to be carried out through webinars and workshop from National, State levels all the way to Anganwadi level. Ministry of WCD POSHAN
September: Expanding our mind
Date of Celebration Day of celebration Proposed activities Responsibility
Sep-05 Teacher's Day Village Level: Setting up of Community Library in Aanganwadi Centers (AWC’s)
National Level: Integration of Free online courses/library/E-Learning available across schemes on WCD website.
AWCs, NIC
Sep-08 International Literacy Day District Level: Pop up camps for Women led Micro, Small and Medium Enterprise (MSME)/Awareness on digital literacy/ financial inclusion;
Village level: Competition for women above 50: Tales from Golden Jubilees: Stories and life experiences Read a storybook competition National level: Showcasing growth in girls' school enrolment, school performance, graduates
WCD
Sep-28 International Right to Know Day Pop up camps for scheme awareness/ quiz contest in local languages on freedom movement, on 75 years of independent India, and Department schemes WCD
October: Building Blocks of Society
Date of Celebration Day of celebration Proposed activities Responsibility
Oct-02 International Day of Non-Violence Inter Mahila Shakti Kendra competition with games/cultural competition around the themes of safety and women's rights (for volunteer/staff/social workers capacity building) Mahila Shakti Kendra
Oct-15 International Day of the Girl Talent Competition for Victims in Mahila Shakti Kendra/Ujjwala Homes.
NCPCR organized workshop on Illegal Human Trafficking. Mahila Shakti Kendra/ Ujjawala Homes
NCPCR
Village level: Kanya Poojan: Of Girl children below the age of 5 years Celebrating the birth of a girl child: Tree plantation on the birth of a girl + money in a bank account available to the girl on completion of 12th standard (through govt schemes and family donation)
State / National level: TV and Radio stories: Celebrating community actions (eg, Piplantri village in Rajasthan)
Beti Bachao Beti Padhao
Oct-21 International Day of Rural Women Chai pe Charcha: Group discussion of Aanganwadi Centers (AWC’s) with each other from different parts of India.
State / National level: Desh ki Nari: Women driving social / environmental reformation
Webinar and talk show on private participation for promoting women empowerment. Such as innovative practices in the private sector for women employment in India.
Ek Bharat Shreshta Bharat
Village level: Pledges/ rallies by men / sarpanches: 'My Village, A safe village'. Slogans promoting women's safety. 'X lakh men march for women's safety’
National level: TV and Radio stories: Communities taking steps to prevent violence and empower women (Eg, Badaghar-Babe-Wayil, "The dowry free village of Kashmir”)
ICDS
Regional Foods Day National Recipe competition: Each participant under each Aanganwadi Center (AWC) will be given 3 ingredients to take home and create a recipe with it, can be online also POSHAN Panchayat
November: Agents of change
Date of Celebration Day of celebration Proposed activities Responsibility
Nov 02 Ayurveda Day State / National level: TV show / radio jingles: India brings...12 tips for 12 months of healthy living. Control of anemia and malnutrition through AYUSH remedies- webinars/workshops Poshan Abhiyaan AYUSH
Nov-14 Children's Day Competition organized for students on themes of child protection, nutrition, health & hygiene, etc. Prize distribution, scholarships for winning students.
Child Care Institutions (CCIs): Beautiful and welcoming CCIs: Wall Painting by children with support of local artists in local art forms (while ensuring child safety and security)
Intra- and inter-CCI competitions in arts and sports: To be followed by an online exhibition
State / National level: National Nutrition / Child Rights / Gender Equality Olympiad
ICDS, Kishori Kanya Yojana, Juvenile Justice Act, Poshan Abhiyaan etc
Nov 19 Women Entrepreneurship Day State / National level: TV and radio shows: Grassroot level women entrepreneurs WCD
Nov 14th - 20th Child Rights Week 1) Empowering children: Legal workshops for children in child-friendly languages to be conducted throughout the year to make them aware of their rights; street plays on important issues like child marriage/Protection of Child from Sexual Offences (POCSO)/Abuse/child Labour- Workshop organized by NIPCCD with Beti Bachao Beti Padhao
2) Awareness Campaign for adoption and its guidelines in urban areas
3) Special activities for Child Care Institutions (CCI’s)
4) Engaging with children and listening to their voices (virtual conferences) on issues such as violence, climate change, historical events, etc.
5) Special events for COVID orphaned children; distribution of gifts; volunteers to spend time with them doing their favourite activities.
ICDS, Kishori Kanya Yojana, Juvenile Justice Act, Poshan Abhiyaan etc.
NIPCCD- Beti Bachao Beti Padhao
Nov 25th - Dec 10th International Day to End Violence Against Women 16 Days of Activism Against Gender-Based Violence
District level: Beautiful and welcoming One Stop Centers (OSCs), Mahila Shakti Kendras and other institutes: Wall Paintings by residents with support of local artists in local art forms
National level: Mein hoon Mazboot: Women in non-traditional careers (e.g, uniform and administrative services)
One Stop Centers, Mahila Shakti Kendras
November: Agents of change
Date of Celebration Day of celebration Proposed activities Responsibility
Nov 25th - Dec 10th International Human Rights Day 16 Days of Activism Against Gender-Based Violence concludes on the International Human Rights Day. All Bureaus specially One Stop Centers, Mahila Shakti Kendras,NCW
Dec-9 Sexual Harassment at Workplace of Women (Prevention and ) Act was passed in 2013 National Level: 1-2 hours of workshop for all Central/State Government offices with participation of all employees on POSH HODs/DM/CDPO/District Probation Officer
Dec-26 The Protection of Women from Domestic Violence Act was passed. 1) Online self-defense classes for married women
2) Awareness campaign on the rights of married women.
3) National Commission for Women workshop on Domestic Violence
National Commission for Women
Poshan Panchayat Cultural presentation with social message to be presented by each Poshan panchayat Poshan Abhiyaan
December: Strong Independent Women
Date of Celebration Day of celebration Proposed activities Responsibility
Nov 25th - Dec 10th International Human Rights Day 16 Days of Activism Against Gender-Based Violence concludes on the International Human Rights Day. All Bureaus specially One Stop Centers, Mahila Shakti Kendras,NCW
Dec-9 Sexual Harassment at Workplace of Women (Prevention and ) Act was passed in 2013 National Level: 1-2 hours of workshop for all Central/State Government offices with participation of all employees on POSH HODs/ DM/ CDPO/ District Probation Officer
Dec-26 The Protection of Women from Domestic Violence Act was passed. 1) Online self-defense classes for married women
2) Awareness campaign on the rights of married women.
3) National Commission for Women workshop on Domestic Violence
National Commission for Women
Poshan Panchayat Cultural presentation with social message to be presented by each Poshan panchayat Poshan Abhiyaan
Recurring Activities by WCD
Frequency Activity Name Proposed Activities Responsibility
Annually (March) POSHAN Pakhwada Activities conducted as prescribed under the Ministry of WCD
Annually (September) POSHAN Maah Activities conducted as prescribed under the Ministry of WCD
Annually (Nov-8) Hausla Festival Activities conducted as prescribed under the Ministry of WCD
Monthly Mahila Chaupal Grievance redressal for women at district level to be organized by the Nodal Officer in each district. District Magistrate
Monthly God Bharayi & Ann Prashan Camps Where expectant and new mothers can get support and information on early childhood development, parenting and child-care.
God Bharayi- for all pregnant women
Ann Prashan- for all infants above 6 months who are starting solid food intake can receive food packages under SNP
ICDS
Quarterly Workshops for Child-care Quarterly workshops to be conducted on various themes of child-care such as, ECCE, Primary education, vocational studies, sports, health and hygiene. NIPCCD, NCPCR, NCW
All year round Web Portal Creating and maintaining a portal within the WCD website for people to submit short videos and photographs of participating in various activities under the Amrit Mahotsav. To be used to showcase at state and national level. NIC
Recurring Activities by WCD
Date of Celebration Day of Celebration Proposed Activities Social Media Platforms
1 Jan 1848 Savitribai Phule started our first girls' school in Pune. Post FB, IG, Twitter
19 Jan 1966 Indira Gandhi became India's first woman prime minister. Post FB, IG, Twitter
26 Jan 1950 Universal suffrage rights were granted to all Indians above the age of 21. Post FB, IG, Twitter
1 Feb 2016 Women recognized as ‘Karta’ Post FB, IG, Twitter
6 Feb International Day of Zero Tolerance to Female Genital Mutilation Post FB, IG, Twitter
14 Feb One Billion Rising Online self defense class FB, IG, Twitter
4 March World Day of the Fight Against Sexual Exploitation Post FB, IG, Twitter
11 March 1983 Bhanu Athaiya became the first Indian woman to win an Academy Award. Online Competition for designing a dress. Winner gets a prize FB, IG, Twitter
15 April 2015 The Supreme Court of India recognized a third gender that is neither male nor female, and as a class entitled to reservation in education and jobs. Post FB, IG, Twitter
Proposed Activities on Social Media
Date of Celebration Day of Celebration Proposed Activities Social Media Platforms
May-16 International Day of Living Together in Peace Post FB, IG, Twitter
May-24 International Women's Day for Peace and Disarmament Post FB, IG, Twitter
May-28 World Nutrition Day Post FB, IG, Twitter
May-28 World Menstrual Hygiene Day Post FB, IG, Twitter
May-31 World No Tobacco Day. World Health Organization. Since 1987 Post FB, IG, Twitter
July-24 Pratibha Patil took office as India’s first woman president. Post FB, IG, Twitter
Aug- 1st to 7th Breastfeeding Week Post FB, IG, Twitter
Sep- 10 World Suicide Prevention Day Post FB, IG, Twitter
Sep-15 United Nations International Day of Democracy Post FB, IG, Twitter
Sep-21 Priya Jhingan became the first woman to join the Indian army. Post FB, IG, Twitter
Sep-26 World Contraception Day Post FB, IG, Twitter
Proposed Activities on Social Media
Date of Celebration Day of Celebration Proposed Activities Social Media Platforms
Oct-05 International Day of No Prostitution Post FB, IG, Twitter
Oct-06 Justice Fathima M. Beevi became the first female judge appointed to the Supreme Court. Awareness Campaign on the rights of Women FB, IG, Twitter
Oct-10 World Mental Health Day Post FB, IG, Twitter
Oct- 17 International Day for the Eradication of Poverty Post FB, IG, Twitter
Nov-07 Infant Protection Day Post FB, IG, Twitter
Nov-14 Children's Day Post FB, IG, Twitter
Nov-20 World Children's Day Post FB, IG, Twitter
Nov-25 International Day to End Violence Against Women Post FB, IG, Twitter
Nov 25 - Dec 10 16 Days of Activism Against Gender-Based Violence Post FB, IG, Twitter
Dec-01 AIDS Day Post FB, IG, Twitter
Dec-04 Sati was banned in 1829 Post FB, IG, Twitter
Dec-10 UN Human Rights Day Post FB, IG, Twitter
Dec-26 The Protection of Women from Domestic Violence Act was passed. Post FB, IG, Twitter