Azadi Ka Amrit Mahotsav
Amrit Mahotsav
- A Government of India initiative to celebrate and commemorate 75 years of India and its glorious history, people, culture and achievements.
- It is dedicated to the people of India for their contribution in India’s evolutionary journey and their power and potential to achieve India 2.0, fueled by the spirit of Atmanirbhar Bharat.
- It is an embodiment of all that is progressive about India’s socio-cultural, political and economic identity.
- It commenced on 12th March 2021 which started a 75-week countdown to our 75th anniversary of Independence and will end post a year on 15th August 2023.
WCD’s Broad role and central themes for proposed activities
- The broad mandate of the Ministry is to work towards ensuring holistic development of women and children.
- To commemorate the monumental occasion of India’s 75 years’ independence, MoWCD plans to host a set of activities and events which align with the larger vision of the Ministry.
- The events will focus on themes such as:
- Health & Well-being
- Women empowerment
- Women and child protection and safety
- Child Rights
- Gender sensitization
- MoWCD recognizes that women and children are key contributors to creating Atmanirbhar Bharat.
Iconic Event by the Ministry of WCD
- The Ministry of WCD is setting up 21 research chairs by UGC and Department of Biotechnology to commemorate the prolific Indian women of their respective field of work and to promote education among women through scholarships for higher education, such as:
- Scientists
- Administrators
- Artists
- Social Reformers
- Launch of POSHAN Maah under Mission POSHAN 2.0 by the Honb’l Minister of WCD, at Kevadia, Gujarat shall include the campaign for fortified rice and millets for improving nutrition level and control of Anemia.
| August: Walking down the path of freedom | |||
| Date of Celebration | Day of Celebration | Proposed Activities | Responsibility |
| Aug-15 | Independence Day | Registration on Rashtriyagaan.in. Mandatory for AWW, AWH and WCD ministry staff in all affiliated institutions and autonomous bodies such as (Child Care Institutions (CCI’s), Mahila Shakti Kendra, One Stop Centers (OCS), etc. | All personnel's working in the ministry/ all institutions/ Autonomous bodies of the ministry registration to be completed before 15th August 2021 |
| Aug-29 | National Sports Day | District Level: Celebration of National Sports day by conducting sports/athletic competitions at District Level. The event will be organised in a local district stadium and the winner will get prizes and a chance to try out for state and national camps. | DM, DPO, CDPO, District Probation Officer, District Sports Officer, Nehru Yuva Kendra, Special Adolescent Girl Scheme |
| Aug- 31 | Announcement for roll out of POSHAN Maah | National Conference on the roll out of POSHAN Maah by the Honb’l Minister of WCD at Kevadia, Gujarat. Launch of POSHAN Maah shall include the campaign for fortified rice and millets for improving nutrition level and control of Anemia. These activities to be carried out through webinars and workshop from National, State levels all the way to Anganwadi level. | Ministry of WCD POSHAN |
| September: Expanding our mind | |||
| Date of Celebration | Day of celebration | Proposed activities | Responsibility |
| Sep-05 | Teacher's Day | Village Level: Setting up of Community Library in Aanganwadi Centers (AWC’s) National Level: Integration of Free online courses/library/E-Learning available across schemes on WCD website. |
AWCs, NIC |
| Sep-08 | International Literacy Day | District Level: Pop up camps for Women led Micro, Small and Medium Enterprise
(MSME)/Awareness on digital literacy/ financial inclusion; Village level: Competition for women above 50: Tales from Golden Jubilees: Stories and life experiences Read a storybook competition National level: Showcasing growth in girls' school enrolment, school performance, graduates |
WCD |
| Sep-28 | International Right to Know Day | Pop up camps for scheme awareness/ quiz contest in local languages on freedom movement, on 75 years of independent India, and Department schemes | WCD |
| October: Building Blocks of Society | |||
| Date of Celebration | Day of celebration | Proposed activities | Responsibility |
| Oct-02 | International Day of Non-Violence | Inter Mahila Shakti Kendra competition with games/cultural competition around the themes of safety and women's rights (for volunteer/staff/social workers capacity building) | Mahila Shakti Kendra |
| Oct-15 | International Day of the Girl | Talent Competition for Victims in Mahila Shakti Kendra/Ujjawala Homes. NCPCR organized workshop on Illegal Human Trafficking. Mahila Shakti Kendra/ Ujjawala Homes |
NCPCR |
| Village level: Kanya Poojan: Of Girl children below the age of 5 years Celebrating the
birth
of a girl child: Tree plantation on the birth of a girl + money in a bank account available to
the
girl on completion of 12th standard (through govt schemes and family donation) State / National level: TV and Radio stories: Celebrating community actions (eg, Piplantri village in Rajasthan) |
Beti Bachao Beti Padhao | ||
| Oct-21 | International Day of Rural Women | Chai pe Charcha: Group discussion of Aanganwadi Centers (AWC’s) with each other from different
parts
of India. State / National level: Desh ki Nari: Women driving social / environmental reformation Webinar and talk show on private participation for promoting women empowerment. Such as innovative practices in the private sector for women employment in India. |
Ek Bharat Shreshta Bharat |
| Village level: Pledges/ rallies by men / sarpanches: 'My Village, A safe village'.
Slogans
promoting women's safety. 'X lakh men march for women's safety’ National level: TV and Radio stories: Communities taking steps to prevent violence and empower women (Eg, Badaghar-Babe-Wayil, "The dowry free village of Kashmir”) |
ICDS | ||
| Regional Foods Day | National Recipe competition: Each participant under each Aanganwadi Center (AWC) will be given 3 ingredients to take home and create a recipe with it, can be online also | POSHAN Panchayat | |
| November: Agents of change | |||
| Date of Celebration | Day of celebration | Proposed activities | Responsibility |
| Nov 02 | Ayurveda Day | State / National level: TV show / radio jingles: India brings...12 tips for 12 months of healthy living. Control of anemia and malnutrition through AYUSH remedies- webinars/workshops | Poshan Abhiyaan AYUSH |
| Nov-14 | Children's Day | Competition organized for students on themes of child protection, nutrition, health & hygiene,
etc.
Prize distribution, scholarships for winning students. Child Care Institutions (CCIs): Beautiful and welcoming CCIs: Wall Painting by children with support of local artists in local art forms (while ensuring child safety and security) Intra- and inter-CCI competitions in arts and sports: To be followed by an online exhibition State / National level: National Nutrition / Child Rights / Gender Equality Olympiad |
ICDS, Kishori Kanya Yojana, Juvenile Justice Act, Poshan Abhiyaan etc |
| Nov 19 | Women Entrepreneurship Day | State / National level: TV and radio shows: Grassroot level women entrepreneurs | WCD |
| Nov 14th - 20th | Child Rights Week |
1) Empowering children: Legal workshops for children in child-friendly languages to be conducted
throughout the year to make them aware of their rights; street plays on important issues like
child
marriage/Protection of Child from Sexual Offences (POCSO)/Abuse/child Labour- Workshop organized
by
NIPCCD with Beti Bachao Beti Padhao 2) Awareness Campaign for adoption and its guidelines in urban areas 3) Special activities for Child Care Institutions (CCI’s) 4) Engaging with children and listening to their voices (virtual conferences) on issues such as violence, climate change, historical events, etc. 5) Special events for COVID orphaned children; distribution of gifts; volunteers to spend time with them doing their favourite activities. |
ICDS, Kishori Kanya Yojana, Juvenile Justice Act, Poshan Abhiyaan etc. NIPCCD- Beti Bachao Beti Padhao |
| Nov 25th - Dec 10th | International Day to End Violence Against Women |
16 Days of Activism Against Gender-Based Violence District level: Beautiful and welcoming One Stop Centers (OSCs), Mahila Shakti Kendras and other institutes: Wall Paintings by residents with support of local artists in local art forms National level: Mein hoon Mazboot: Women in non-traditional careers (e.g, uniform and administrative services) |
One Stop Centers, Mahila Shakti Kendras |
| November: Agents of change | |||
| Date of Celebration | Day of celebration | Proposed activities | Responsibility |
| Nov 25th - Dec 10th | International Human Rights Day | 16 Days of Activism Against Gender-Based Violence concludes on the International Human Rights Day. | All Bureaus specially One Stop Centers, Mahila Shakti Kendras,NCW |
| Dec-9 | Sexual Harassment at Workplace of Women (Prevention and ) Act was passed in 2013 | National Level: 1-2 hours of workshop for all Central/State Government offices with participation of all employees on POSH | HODs/DM/CDPO/District Probation Officer |
| Dec-26 | The Protection of Women from Domestic Violence Act was passed. |
1) Online self-defense classes for married women 2) Awareness campaign on the rights of married women. 3) National Commission for Women workshop on Domestic Violence |
National Commission for Women |
| Poshan Panchayat | Cultural presentation with social message to be presented by each Poshan panchayat | Poshan Abhiyaan | |
| December: Strong Independent Women | |||
| Date of Celebration | Day of celebration | Proposed activities | Responsibility |
| Nov 25th - Dec 10th | International Human Rights Day | 16 Days of Activism Against Gender-Based Violence concludes on the International Human Rights Day. | All Bureaus specially One Stop Centers, Mahila Shakti Kendras,NCW |
| Dec-9 | Sexual Harassment at Workplace of Women (Prevention and ) Act was passed in 2013 | National Level: 1-2 hours of workshop for all Central/State Government offices with participation of all employees on POSH | HODs/ DM/ CDPO/ District Probation Officer |
| Dec-26 | The Protection of Women from Domestic Violence Act was passed. |
1) Online self-defense classes for married women 2) Awareness campaign on the rights of married women. 3) National Commission for Women workshop on Domestic Violence |
National Commission for Women |
| Poshan Panchayat | Cultural presentation with social message to be presented by each Poshan panchayat | Poshan Abhiyaan | |
| Recurring Activities by WCD | |||
| Frequency | Activity Name | Proposed Activities | Responsibility |
| Annually (March) | POSHAN Pakhwada | Activities conducted as prescribed under the Ministry of WCD | |
| Annually (September) | POSHAN Maah | Activities conducted as prescribed under the Ministry of WCD | |
| Annually (Nov-8) | Hausla Festival | Activities conducted as prescribed under the Ministry of WCD | |
| Monthly | Mahila Chaupal | Grievance redressal for women at district level to be organized by the Nodal Officer in each district. | District Magistrate |
| Monthly | God Bharayi & Ann Prashan Camps |
Where expectant and new mothers can get support and information on early childhood development,
parenting and child-care. God Bharayi- for all pregnant women Ann Prashan- for all infants above 6 months who are starting solid food intake can receive food packages under SNP |
ICDS |
| Quarterly | Workshops for Child-care | Quarterly workshops to be conducted on various themes of child-care such as, ECCE, Primary education, vocational studies, sports, health and hygiene. | NIPCCD, NCPCR, NCW |
| All year round | Web Portal | Creating and maintaining a portal within the WCD website for people to submit short videos and photographs of participating in various activities under the Amrit Mahotsav. To be used to showcase at state and national level. | NIC |
| Recurring Activities by WCD | |||
| Date of Celebration | Day of Celebration | Proposed Activities | Social Media Platforms |
| 1 Jan 1848 | Savitribai Phule started our first girls' school in Pune. | Post | FB, IG, Twitter |
| 19 Jan 1966 | Indira Gandhi became India's first woman prime minister. | Post | FB, IG, Twitter |
| 26 Jan 1950 | Universal suffrage rights were granted to all Indians above the age of 21. | Post | FB, IG, Twitter |
| 1 Feb 2016 | Women recognized as ‘Karta’ | Post | FB, IG, Twitter |
| 6 Feb | International Day of Zero Tolerance to Female Genital Mutilation | Post | FB, IG, Twitter |
| 14 Feb | One Billion Rising | Online self defense class | FB, IG, Twitter |
| 4 March | World Day of the Fight Against Sexual Exploitation | Post | FB, IG, Twitter |
| 11 March 1983 | Bhanu Athaiya became the first Indian woman to win an Academy Award. | Online Competition for designing a dress. Winner gets a prize | FB, IG, Twitter |
| 15 April 2015 | The Supreme Court of India recognized a third gender that is neither male nor female, and as a class entitled to reservation in education and jobs. | Post | FB, IG, Twitter |
| Proposed Activities on Social Media | |||
| Date of Celebration | Day of Celebration | Proposed Activities | Social Media Platforms |
| May-16 | International Day of Living Together in Peace | Post | FB, IG, Twitter |
| May-24 | International Women's Day for Peace and Disarmament | Post | FB, IG, Twitter |
| May-28 | World Nutrition Day | Post | FB, IG, Twitter |
| May-28 | World Menstrual Hygiene Day | Post | FB, IG, Twitter |
| May-31 | World No Tobacco Day. World Health Organization. Since 1987 | Post | FB, IG, Twitter |
| July-24 | Pratibha Patil took office as India’s first woman president. | Post | FB, IG, Twitter |
| Aug- 1st to 7th | Breastfeeding Week | Post | FB, IG, Twitter |
| Sep- 10 | World Suicide Prevention Day | Post | FB, IG, Twitter |
| Sep-15 | United Nations International Day of Democracy | Post | FB, IG, Twitter |
| Sep-21 | Priya Jhingan became the first woman to join the Indian army. | Post | FB, IG, Twitter |
| Sep-26 | World Contraception Day | Post | FB, IG, Twitter |
| Proposed Activities on Social Media | |||
| Date of Celebration | Day of Celebration | Proposed Activities | Social Media Platforms |
| Oct-05 | International Day of No Prostitution | Post | FB, IG, Twitter |
| Oct-06 | Justice Fathima M. Beevi became the first female judge appointed to the Supreme Court. | Awareness Campaign on the rights of Women | FB, IG, Twitter |
| Oct-10 | World Mental Health Day | Post | FB, IG, Twitter |
| Oct- 17 | International Day for the Eradication of Poverty | Post | FB, IG, Twitter |
| Nov-07 | Infant Protection Day | Post | FB, IG, Twitter |
| Nov-14 | Children's Day | Post | FB, IG, Twitter |
| Nov-20 | World Children's Day | Post | FB, IG, Twitter |
| Nov-25 | International Day to End Violence Against Women | Post | FB, IG, Twitter |
| Nov 25 - Dec 10 | 16 Days of Activism Against Gender-Based Violence | Post | FB, IG, Twitter |
| Dec-01 | AIDS Day | Post | FB, IG, Twitter |
| Dec-04 | Sati was banned in 1829 | Post | FB, IG, Twitter |
| Dec-10 | UN Human Rights Day | Post | FB, IG, Twitter |
| Dec-26 | The Protection of Women from Domestic Violence Act was passed. | Post | FB, IG, Twitter |